Producing campaigns and social-first video, end to end.
Contract Creative Producer for a fast-growing women’s health brand — turning creative concepts into shot, edited, and delivered work while keeping brand, creative, social, and operations teams in sync.
Perelel runs a content engine that never stops — campaigns, social-first video, events, and always-on social. I came in to lead production end to end: assembling crew and vendors, owning the schedule and budget on the day, and shepherding everything through post to final delivery.
Creative Producer (Contract)
The single point of accountability for production — translating creative briefs into executable plans, running crew and vendors, owning schedule and budget, and carrying every project through post to delivery.
Sophia Roe x Perelel — Talent-led launch campaign: casting and talent logistics, crew, and a multi-look shoot delivering stills + social cutdowns.
Watermelon Mint — Cellular Hydration launch — Launch campaign plus the “Perelel To Go” hydration-truck activation in New York and LA — stills, social, and event coverage delivered same-week.
Stroller Talks — Recurring social-first video series. Built a repeatable production + edit pipeline to ship consistently on a fast cadence.
Mom Walk — Perelel x Bala — Multi-city event series (LA · Chicago · New York & more): run-of-show, photo + video crews, and same-day social cuts.
My approach was to make production predictable so creative could stay ambitious — clear pre-pro documents everyone could trust, a single source of truth for schedules and deliverables, and tight communication loops so brand, creative, and social were never guessing. When the same kinds of shoots recurred, I built them into repeatable templates so each project started further ahead than the last.
Campaign stills, social-first video cutdowns, event coverage, and BTS — delivered in the formats and specs each channel needed, organized and tracked so nothing slipped between shoot and publish.
The brand got a producer it could hand a brief to and trust to deliver — on schedule, on budget, and ready for every channel. Production ran more predictably, post moved faster, and creative and social could plan around a reliable pipeline.
Need this kind of producing on your team?
Tell me what you’re planning — I’d love to help.