Four cities, one lean crew.

Perelel and Bala brought their Mom Walk series to moms across the country — community walks built around Perelel's limited-edition Watermelon Mint Cellular Hydration and Bala's signature weights. I produced the social-first capture that carried each city online: real community, movement, strollers, and sunshine, turned into fast, authentic content for social. Working across four markets with a lean crew — supplemented with b-roll from team members on the ground — the mandate was coverage that felt live and in-the-moment, produced efficiently enough to move city to city on a compressed summer schedule.