Perelel × Bala Mom Walk Series
A cross-country social capture of Perelel and Bala's Mom Walk community events — produced with a lean, mobile crew built for speed across four cities.
Four cities, one lean crew.
Perelel and Bala brought their Mom Walk series to moms across the country — community walks built around Perelel's limited-edition Watermelon Mint Cellular Hydration and Bala's signature weights. I produced the social-first capture that carried each city online: real community, movement, strollers, and sunshine, turned into fast, authentic content for social. Working across four markets with a lean crew — supplemented with b-roll from team members on the ground — the mandate was coverage that felt live and in-the-moment, produced efficiently enough to move city to city on a compressed summer schedule.
Shot and shipped, same day.
For Austin and NYC, we ran same-day turnarounds — shooting the walk and delivering finished, edited social cuts the same day, coordinating shoot and post in lockstep while the moment was still live.
Movement, meet hydration.
The series grew out of the Perelel × Bala partnership — including their co-branded weight bangles — pairing Bala’s weights with Perelel’s Cellular Hydration for moms on the move.
Director + Photographer: Isabella Behravan
Creative Director: Carson Olivares
DP: Graham Walzer
Prop Stylist: Audrey Taylor
Social: Samantha Bunting
Lighting Director: Juliet Lambert
Lighting Tech: Mekael Dawson
Producer: Mark Rubenstein
Editor: Leah Dubuc
Talent: Carolina Ficalora + Manhattan
A truck, two days, and a lot of slushies.
The NYC leg paired the walk with Perelel’s “To Go” Watermelon Mint truck — serving slushies and popsicles across the West Village and Upper East Side (they sold out). I produced the social capture: a dedicated film by Dave Randag and event stills by Kelsey Cherry.
Cross-Promotion · New York City
Stills from the street.
Photography by Kelsey Cherry.
Built for the feed.
The footage was cut for where it lived — paid social and organic across Perelel and Bala’s channels. Vertical-first, fast, made to stop the scroll.
CLIENT - Perelel
ROLE - Creative Producer
DP - Dave Randag (ATX,CHI,NY) Dave Lovejoy (LA) + team b-roll
STILLS - Kelsey Cherry (NY Truck-Walk)
POST -Dylan Carver — Holistic Finishing Editor / Post-Production Generalist
CITIES Austin · Chicago · New York City · Los Angeles