Perelel Health
Watermelon Mint — Cellular Hydration
A limited-edition summer flavor launch, produced end-to-end across campaign photography & social-first content
Director + Photographer: Isabella Behravan
Creative Director: Carson Olivares
DP: Graham Walzer
Prop Stylist: Audrey Taylor
Social: Samantha Bunting
Lighting Director: Juliet Lambert
Lighting Tech: Mekael Dawson
Producer: Mark Rubenstein
Editor: Leah Dubuc
Talent: Carolina Ficalora + Manhattan
Bringing the flavor to life.
Perelel’s Cellular Hydration is a daily electrolyte and trace-mineral drink designed for pregnancy, postpartum, and beyond. For the limited-edition Watermelon Mint launch, the brief was to create a summer moment that felt bright, fresh, and unmistakably Perelel across every touchpoint.
I produced the campaign from pre-production through post, coordinating talent, crew, and location logistics for a shoot built to support hero campaign imagery, social-first stills and motion, a launch video, and a coordinated site takeover, all within a tight seasonal window.
At the center of the launch was a hero product film: a crisp, appetite-forward spot pairing watermelon, mint, and the product in motion, cut for paid media, organic social, and the product page. Produced alongside the campaign stills, the full asset suite carried a cohesive visual language rooted in freshness, ease, and sunlit summer energy.
Scope / deliverables
Campaign Photography — hero product & lifestyle stills Social-First Content — vertical stills and motion for launch E-Commerce — product and packaging assets Talent & Location — Booking and day-of logistics Post & Delivery — edit coordination and channel-ready specs