Perelel Health · Limited-Edition Launch · Summer
Watermelon Mint — Cellular Hydration
A limited-edition summer flavor launch, produced end-to-end across campaign photography & social-first content
Social Teaser
Launch Video
Social-first video produced for launch (paired with campaign stills)
Director + Photographer: Isabella Behravan
Creative Director: Carson Olivares
DP: Graham Walzer
Prop Stylist: Audrey Taylor
Social: Samantha Bunting
Lighting Director: Juliet Lambert
Lighting Tech: Mekael Dawson
Producer: Mark Rubenstein
Editor: Leah Dubuc
Talent:Carolina Ficalora + Manhattan
Client: Perelel
Scope / deliverables
Campaign Photography — hero product & lifestyle stills Social-First Content — vertical stills and motion for launch E-Commerce — product and packaging assets Talent & Location — Booking and day-of logistics Post & Delivery — edit coordination and channel-ready specs