Perelel - Social Series
Stroller Talks
A format built to keep talking.
Stroller Talks is Perelel's ongoing interview series — candid, walking conversations with mothers, founders, and experts about the realities of pregnancy, postpartum, and parenthood. I produced the series end to end: turning a simple, repeatable format into a content engine that could ship consistently without ever feeling formulaic. Each episode had to feel intimate and unscripted while still hitting brand, and had to be produced efficiently enough to sustain a regular publishing rhythm.
Production approach
The key was building a format that scaled. I established a repeatable production template — locations, crew, gear, and an edit pipeline — so each new episode started ahead of the last. That meant tight pre-production, efficient shoot days that respected guests' time, and a post workflow that could turn episodes around on a predictable schedule while keeping the look and tone consistent across the series.
